Norman Pattiz is the founder of Westwood One, and there are many people who listen to the network every day. He has been one of the finest men in all of radio for some time, and he has released results for an advertising research study that he commissioned through his network with the help of others.
They found many different things are true in the modern advertising world, and this article explains how Norman plans to use this research to help all radio networks improve.
#1: Grocery Stores Do Quite Well
Grocery store advertising does quite well on advertising as many respondents in the study were said to name a grocery store that they had heard on the radio.
This is one small part of the advertising game, but it provides the radio industry with an idea of which advertising products are the most-effective. Grocery stores are not the only effective advertisements, but the study clearly shows they are among the most-memorable.
#3: Product Awareness
Product awareness has increased quite a lot with the help of radio, and there are many people showing more brand awareness without any prompting.
The study showed that listeners often knew what brand they would need in a particular situation without being told anything about the brand. Their recognition is a good sign for advertisers, and it helps the radio industry plan future advertising.
#4: Why Is Norman’s Input Important?
Norman offers input in the radio industry every year that has been helpful to many different networks. He started Westwood One with a small band of radio stations, and he has improved over the decades because he has a feel for the industry that other people do not. Learn more about Norman Pattiz: http://www.forbes.com/sites/zackomalleygreenburg/2016/04/13/prince-of-podcasting-inside-norm-pattiz-plan-to-build-the-worlds-top-podcast-network/#446c44c16aeb
According to LA Weekly, Norman Pattiz knew that it was important to ensure that advertising was understood in a better way, and starting the marketing study ensured that the industry would be better informed as a whole.
The career of Norma Pattiz is quite important for all those who wish to succeed in radio as he has all the information that is needed to managed a large radio network properly.
He has worked out a number of the best deals in the radio industry, and he has helped improve the industry with help from marketing and research studies such as the one he recently started. He believes that radio is a vibrant form of communication that must be protected with proper business tactics.