Alexandre Gama now has a reputation as one of the largest marketing executives in the world, but he started his career off as a copywriter. After receiving his marketing degree, he had set off Standard Ogilvy & Mather as a low-level writer. He had worked his way up into multiple positions and eventually moved to larger companies. By the 1990s, he was considered to be one of the best writers in Brazil.
Once he started his own company Neogama, his career really started to take off in the marketing world. He had switched from writing and mainly focused on film production. Many of his advertisements had won awards at the Cannes Festival and other smaller awards in Brazil. By 2006, he was considered to be the Agency Director of the Year in Brazil. About Magazine had also considered him to be one of the most important professionals in the country in 2006.