Our world today has been drastically changed by the introduction of the artificial intelligence technology. It was just a product of the mind and a work of science fiction in the past, but now, it has become a reality. Artificial intelligence is being used around us without us knowing about it, and it is believed that their role in our society would become more important in the near future. In the world of business, relying in the assistance of artificial intelligence helps small business gain profit, and according to them, the use of AI especially in their websites have shown proof that people are actually buying because of what was referred to them by the technology.
Websites owners who have an online shopping business usually put up artificial intelligence technology on their websites in order to create a personalized suggestion to visitors. If someone had made their way to an online shopping website integrated with AI technology, they usually see the homepage and a list of items that are highly recommended. These highly recommended items being offered to the visitor is the product of algorithms programmed to the AI to create their best guess about the customers preferences. Most of the time, this system works, and a lot of website creators and online business-people have shown proof that their conversion rate optimization is going up because of helpful AI programs. Conversion rate optimization is a term in marketing which is simply defined as someone who managed to become a purchasing customer after browsing a particular online shop.
Currently, developers and programmers are working hard in order to shift this kind of technology to mobile devices. Artificial intelligence has been distributed widely to desktop networks, but it hasn’t been widely distributed on mobile devices. Once integrated with mobile devices, online entrepreneurs are seeing an opportunity that would come after. Because most people in the world today are using mobile devices to browse the internet, marketing experts have agreed that the sales coming in from conversion rate optimization would go up once the artificial intelligence system for mobile devices has been updated. Online shops would benefit from this move, as people would see it to be more convenient shopping from the tips of their fingers compared to going outside in a physical mall and use all of their energy looking for the thing that they need. The potential with artificial intelligence is endless, and today, it has been reshaping the foundations of our society.