Sweetgreen Just May Be the Next Step in Fast Food’s Evolution

Sweetgreen is a national salad chain with a mission of attempting to make fast food healthier. Some of their investors include major ones such as Steve Case, Daniel Boulud, and Danny Meyer. Nathaniel Ru is one of the co-CEOs of Sweetgreen. He has stated that Sweetgreen’s main mission is to “feed more people better food”. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Part of Ru, Nicolas Jammet and Jonathan Neman’s secret, however, is their education in technology from Georgetown University. As a result, they are always thinking in terms of innovating the ways in their management strategies and in which their customers order from them. So far, about 30 percent of their orders come through mobile apps and main website.

Another strategy of theirs is to shut down their corporate offices about five times a year so that their higher-ups don’t lose touch about what’s going on in the trenches. Ru states that they are trying not to grow into a big corporate headquarters and are trying to maintain their de-centralization.

Ru stated that yet another secret of theirs when they founded Sweetgreens was that they were working every role themselves. However, Ru advises to always hire a team as soon as the comfort level reaches that state.

Sweetgreen has been in business since 2007. Ru, Neman and Jammet felt that the Georgetown area was seriously lacking in availability of healthy food and made that their main focus when they founded Sweetgreen.

Ru was in his senior year at Georgetown University when he and some of his friends sought to found their own healthy eating restaurant. First, they sought out the landlord of the tavern space on M Street who also happened to be landlord of the apartment building in which Ru and his friends were residing. Ru states that it took a full month of persuasion before she finally agreed to meet with him and his friends face-to-face.

During the business meeting, the landlord advised them to seek out an architect, some backers and to come back with a real plan in place. It took them only three and a half weeks to do so and only three months to open the first restaurant location.

Sweetgreen has since grown to 72 locations in eight states, mostly on the east coast but also in California. The business does not celebrate only food but also includes music, philanthropy and space for various lifestyles.

The business hosts the Sweetlife Festival every year celebrating food, music, and community. Considering how popular it has become, it will likely continue to grow as time goes on.

Learn more about Nathaniel Ru:

https://twitter.com/nathanielru and http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

NewsWatch is Advancing the Face of PR

NewsWatch has been helping clients with their PR needs and has received a lot of positive responses. Their presentations and assistance went a long way in helping their clients with their marketing needs. In a video testimonial on the company’s site, Tori Pugliese from SteelSeries said the company really understands the SMT process, that is, on-location satellite media tour, and how PR actually works. They also feature video news releases or VNRs and nationwide non-profit awareness campaigns submitted by several providers. They began working with NewsWatch in the fall of 2013. She stated that the company has a knack for efficient execution; delivering messages to the audience in a way that consumers can understand in their own language.

 

According to the video, the company assisted SteelSeries to repurpose their news channel as well as other channels including their social media & press section, which went a long way in bolstering their marketing efforts and increasing sales volumes. The dedication of the NewsWatch team and their belief in the client’s vision was a major driving force. Resultantly, collaboration between the two was a seamless process; easy, timely and relevant. It aided in distribution and worked efficiently.

 

NewsWatch TV Reviews is an award winning TV Show that sources breaking news in consumer trends, travel, technology, health, celebrity interviews and entertainment. They are aired on the AMC Network and the ION Network. The show’s hosts are Andrew Tropeano and Michelle Ison.

 

NewsWatch also features reports from Chris Vaughn, Amanda Forstrom, Leslie Alston, Eric Forrest and Scott Steinberg on tech news. The show is produced privately by Bridge Communications LLC, a video production company headquartered in North Dakota, U.S.A. Bridge communications develops the Bridge Operator Console for Cisco CUCM and Microsoft Skype for Business. NewsWatch is not operated or owned by the networks that actually broadcast it.

 

The NYFW Shows Of Academy Of Art University

The New York Fashion Week is always in the limelight. One reason is that it is a unique platform where the new people get a chance to get launched and attain recognition. Finding a great talent is rare these days. But The School of Fashion at the Academy of Art University has been doing it for 21 years now. It had the 21st runway showcase recently. This was organized on September 9, 2017. It was organized at the Skylight Clarkson Square. This season featured ten recent BFA as well as MFA graduates from this University. They showcased five womenswear alongside two menswear collections. There were two collaborations that were featured here.

http://www.academygalleries.com/academy-galleries/about/contact-us.html

Simon Ungless is the Executive Director of the School of Fashion at this University. He says that each collection has an individualistic style. But the entire process is a group activity.

 

One reason for the individuality can be the diverse backgrounds from which these designers come. While some are from mainland China, others are from coastal Maine and the places in-between. This was reflected in the wide range of ideas along with the variety of silhouettes that were presented here. The amazing craftsmanship techniques impressed all. The audience here included Ms. J Alexander from America’s Next Top Model. Another prominent figure was Sara Kozlowski, who is the Director of Education and Professional Development at CFDA.

 

Even though the entire show on the runway lasts for just 15 min, it takes several classes, workshops, as well as internships besides long hours of relentless labor that bring about these 15 minutes of fame on the runway. This is where the designers present their creation in front of their esteemed guests, peers, as well as potential career mentors. Now the show is being presented to the whole world through Livestream. In this way, all come to know about their visions with regard to the future of fashion.

 

All these are designers who have the ability to inspire and lead the future generations through their creativity. This is the faith that Jayne Foster, who is the Graduate Director of Fashion at the Academy of Art, has in them.

 

 

Malcolm CasSelle success and profound insight

Malcolm CasSelle is the head of worldwide asset exchange and Chief Information Officer of OPS skins which has grown to be the number one market for buying and vending video games online. He also served as the president and CTCO of Tronc. Tronc was called Tribune Publishing in the past. At Tribune Publishing, he helped the company experience rapid growth on properties that leverage digital assets.

He was the high-ranking vice president and Over-all Administrator of Digital Media at Sea Change before it acquired Timeline Labs during his time as the CEO. He helped the company grow to provide leading solutions for businesses to discover, show, and quantify engaging content that was based on factors such as social signaling.

WAX is a decentralized podium that enables an individual to participate in a market place for virtual game assets and demonstration of the power of tokenization of game items. The organization helps in reducing transaction costs and creates open market for games in which it was not beforehand probable to transfer assets and fractionalize player benefits from integrated connections.

Monitoring and ensuring that tokens on the blockchain remain tied to their asset has been one of the supreme noteworthy encounters in tokenizing assets. The company’s erudite configuration keeps an oversight through a governance approach that allows the token holders to execute the regulatory measures themselves. Transfer agents are responsible for transferring virtual items through their supervisory committees.

Fractionalization of physical assets opens ups new possibilities for fans and collectors. Worldwide Asset Exchange’s potential investors create a wide range of unique eco-systems of assets that were hard to exchange before. It will be in a strategic position to help onboard physical assets groups through different platforms and create expansions services that assure Wax tokens on the blockchain remain tied and linked up to the next tangible items.

Malcolm is responsible for the digital P & L investment strategy. He builds an advanced technology team through hiring exceptional staff members with outstanding talents. Malcolm also emphasized on creating a culture of innovation and disrupted business models to bring double-digit growth to digital revenue lines.