The Input of Peter Briger towards the Growth of Fortress Group

On the list produced by Forbes on the richest billionaires in the world, Peter Briger is among the top 400 members of the list. His wealth can be attributed to the kind of effort that he puts in the management of wealth on behalf of the investors of the organization that he runs as the CEO and chairman of the board of directors, Fortress Investment Group. Peter joined the company in the middle of 2002 when the board of directors had decided on transforming Fortress Group into an alternative asset manager instead of being just a private equity management firm as it was before. This position favored Peter Briger due to his prior experience with his former employer, Goldman Sachs, where he had worked for almost two decades.

After joining Fortress, Peter’s focus was on one main objective; transforming the company to not only an alternative investment manager but also a market leader. One aspect of Peter Briger that has kept him at the helm of wealth is his intolerance to mediocrity. He believes in excellence, and that’s the same principle that he brought to Fortress Group. Immediately after becoming the CEO of the organization, he kicked off by introducing hedge funds and credit funds into the organization’s portfolio under management. This helped the company to grow its managed assets and also mitigate its investment risk through the aspect of diversification.

Another aspect that Peter Briger introduced to Fortress Group that has led to the improvement of the company’s performance is the enhanced customer service. The company provides its clients with top-shelf quality services that leave them happy and satisfied. This principle has helped Fortress Group to build a strong customer base both in the US and internationally, hence increasing its clients. As a result, it has expanded and opened satellite offices and even additional headquarters in various parts of the world which will aid in improving customer services. Some of the headquarters that Fortress has opened are in San Francisco, Singapore and another one in Shanghai where the number of clients has tremendously increased. Currently, Fortress Investment Group serves a client base of more than 2000 investors worldwide.

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