Krishen Iyer is the founder and chief executive officer of Managed Benefit Services, which is a marketing company that serves the dental and health insurance industries. He has been working as an entrepreneur in the insurance marketing and consulting niches since 2016. Iyer has always had a gift for paying attention to the most important details of his clients’ businesses. He studied at San Diego State University and earned his bachelor’s degree in public administration while there. He founded IHS Insurance and served as its CEO for many years but moved on after realizing he wanted to do something different. Outside of work, Iyer loves playing soccer and chess, and has always been a beneficial member of his community.
Krishen Iyer started up Managed Benefits Services in order to offer focused marketing services to a niche industry. He learned that there was a gap in this space and figured he could fill it, and he was right. In an interview, Iyer commented that while he works very closely with his clients to understand their specific needs, marketing is what he does best. He starts out most of his days by devoting himself completely to his clients, and he has found that this helps him to direct his marketing efforts.
Krishen Iyer brings his ideas to life by talking about them with others. He believes that communication is the only way to make an idea successful and appreciates getting feedback from multiple people on any idea he has. To take this a step further, Krishen Iyer believes that communicating well is, both, a skill and a talent and feels that every business owner should learn how to communicate well. Iyer is also a numbers person who has learned how to conduct the kind of analysis and collection of data that leads to results.