Some of the greatest and largest companies started out incredibly small and out of people’s homes. When Julie Wainwright started her company The RealReal out of her home in 2011, she had no idea how large it would become, but her vision of bringing consigned luxury goods to the public inspired her to continue. Just seven years later, The RealReal has met huge success and has expanded to include two mobile apps as well as a chic new storefront operating out of West Hollywood.
The RealReal is primarily an online consignment store which stocks luxury and high end brands for men and women. Operating with over 600 employees, the luxury site is one of a kind and meets an unexpected fashion need. When someone who owns a luxury item but no longer uses it, it doesn’t make sense to give it away or scour the internet trying to find a reputable buyer. On the flip side, there are many customers searching for designer items but simply cannot manage the sticker price of brand new. The RealReal merges these customers and expertly reviews and purchases previously owned luxury items. Their staff is made up of people who can spot fakes, examine and identify real products, and offer top of the line items that are trustworthy.
With storefronts popping up to meet consumer demand, The RealReal just opened up their latest storefront in West Hollywood. The 12,000 square foot space is stocked with clothing, home goods, beauty products, and more. Rounding out their luxury space is a whiskey bar and coffee shop to enhance the already ultimate shopping experience. However, when customers aren’t able to make it to a storefront, The RealReal is still available at the push of a button. Their shopping mobile app, available on the iTunes App Store, is the fastest way to buy luxury on the go. Users can shop quickly or browse items leisurely from just about anywhere.