Sweetgreen Just May Be the Next Step in Fast Food’s Evolution

Sweetgreen is a national salad chain with a mission of attempting to make fast food healthier. Some of their investors include major ones such as Steve Case, Daniel Boulud, and Danny Meyer. Nathaniel Ru is one of the co-CEOs of Sweetgreen. He has stated that Sweetgreen’s main mission is to “feed more people better food”. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Part of Ru, Nicolas Jammet and Jonathan Neman’s secret, however, is their education in technology from Georgetown University. As a result, they are always thinking in terms of innovating the ways in their management strategies and in which their customers order from them. So far, about 30 percent of their orders come through mobile apps and main website.

Another strategy of theirs is to shut down their corporate offices about five times a year so that their higher-ups don’t lose touch about what’s going on in the trenches. Ru states that they are trying not to grow into a big corporate headquarters and are trying to maintain their de-centralization.

Ru stated that yet another secret of theirs when they founded Sweetgreens was that they were working every role themselves. However, Ru advises to always hire a team as soon as the comfort level reaches that state.

Sweetgreen has been in business since 2007. Ru, Neman and Jammet felt that the Georgetown area was seriously lacking in availability of healthy food and made that their main focus when they founded Sweetgreen.

Ru was in his senior year at Georgetown University when he and some of his friends sought to found their own healthy eating restaurant. First, they sought out the landlord of the tavern space on M Street who also happened to be landlord of the apartment building in which Ru and his friends were residing. Ru states that it took a full month of persuasion before she finally agreed to meet with him and his friends face-to-face.

During the business meeting, the landlord advised them to seek out an architect, some backers and to come back with a real plan in place. It took them only three and a half weeks to do so and only three months to open the first restaurant location.

Sweetgreen has since grown to 72 locations in eight states, mostly on the east coast but also in California. The business does not celebrate only food but also includes music, philanthropy and space for various lifestyles.

The business hosts the Sweetlife Festival every year celebrating food, music, and community. Considering how popular it has become, it will likely continue to grow as time goes on.

Learn more about Nathaniel Ru:

https://twitter.com/nathanielru and http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

Bob Reina: He Delivers

One of the most rewarding aspects of life is when there is someone out there that is going to deliver, each and every time with the mantra of “no excuses.” It is very rare to find people like that. As a matter of fact, they are a diamond in the rough in many cases. That is how rare they are in today’s day and age. A lot of people are all talk and no action. They don’t back up what they say they are going to do. They go silent. They are known as talking a big game but having no follow through. It is why people have responded in such a positive manner to someone like Bob Reina.

 

Bob Reina is someone who says big things but he delivers, as mentioned, on the big things. In an article, he talked about the mission for Talk Fusion being to change lives in a positive way. If you did a loop around and polled a bunch of people, they would tell you that one of the biggest stressors in their life is their job. They are stuck at a dead-end job and it does not appear like there is a way out. There is no way out because the bills keep coming in and they have a family to feed. They can’t afford to take a day off or take it easy. They have to work very hard to keep their head above water. That is true of a lot of people in this day and age. Everyone is just looking to get ahead and stay ahead. Learn more: https://www.linkedin.com/company/talk-fusion-corporate

 

Bob Reina sees this and comes out with Talk Fusion, the all-in-one video communications provider that has it all: video newsletters, video emails, video chats, video conferences, and more. If it has something to do with video, they have it. In fact, the product is so good that it has won awards. They won two awards in 2016, as a matter of fact, including the 2016 Communications Solutions Product of the Year Award. I would expect more big things from Bob Reina in the future.