Wes Edens has, over the years, demonstrated exceptional leadership characteristics in the business world as an entrepreneur. Other than his duties at the co-founder and private equity chief investment officer at Fortress Investment Group, his is the chairman of Brightline Train Service in Florida. View Wes Edens’s profile on Linkedin
The Idea behind Brightline
Wes Edens conceived of the idea of Brightline to help bring new over-the-edge services to commuters of South Florida. Brightline came as a great option for individuals who found it challenging to drive personal cars over long distance and at the same time could not fly. The train service that has shortened travel time between cities has other advantages such as leather seats, WI-FI during travel and food service.
Partnership with Sir. Richard Branson’s Virgin
Recently, Brightline and Virgin Trains entered into an agreement in which the latter will make a minority investment in Brightline. One of the conditions of the deal is for the commuter service to change its name to Virgin Trains USA. According to Wes Edens, Brightline will tap into Virgin Group’s reputable brand, trusted and respected in the industry. Additionally, the two entities share in the vision of improving customer experience through a culture of innovation. Based in the United Kingdom, Virgin Trains has been in existence for over 20 years now.
The consolidated efforts and resources between the two companies will aid the formation of a formidable force that will amplify the growth potential of the joint venture. According to Branson, Brightline presents a unique opportunity for innovations that will allow Virgin to transform America’s railways, the same way the Group managed to change the face of America’s air travel through Virgin America.
Wes Edens is a successful leader having steered Fortress Investment Group to its current glory. With similar zeal and determination employed at FIG, the newly formed Virgin Trains USA will undoubtedly succeed in its vision of transforming transport by rail systems.
Check out: https://www.fortress.com/about